Globex operates across 22 markets with a growth team of 8 people managing campaigns across Google, Meta, LinkedIn, TikTok, and two regional DSPs. Every audience list was maintained manually in a spreadsheet and uploaded to each platform independently.
The Challenge
With 14 audience lists and 6 platforms, every campaign change required 14 × 6 = 84 individual platform updates. Audience data was refreshed weekly at best, meaning high-intent signals were stale before they could be acted on. The team spent an estimated 12 hours per week on audience maintenance alone.
The Solution
Globex migrated their audience definitions to MarTech Pulse in a single afternoon. They connected their CRM, product analytics, and ad platform sources, mapped their existing audience logic to segment conditions, and activated to all 6 platforms from a single destination configuration.
Results
- 40% reduction in customer acquisition cost — driven by improved audience freshness and suppression of recently-converted customers across all platforms simultaneously.
- 12 hours per week recovered — audience management reduced to monitoring a single dashboard.
- Real-time suppression — converted customers are excluded from acquisition campaigns within 60 seconds of purchase, eliminating wasted spend.