Orchestrate Every Customer Moment

The open platform for modern marketing teams — unified data, real-time segmentation, and campaign intelligence.

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Unified Data Layer

Connect every source of customer truth into a single, queryable profile.

Real-Time Segmentation

Build and activate audiences in milliseconds, not hours.

Campaign Intelligence

Measure what matters with attribution that spans every touchpoint.

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Recent Posts

These 13 blog posts are populated from your Sanity Studio.

Why Next.js Developers Love Sanity

Need help to convince your developer team to build with Sanity.io? Here are some points that may be useful!

Sanity CMS

September 11, 2025

Supercharge Your Web Development with Sanity and Next.js!

Sanity and NextJS are a powerful combination for building modern web applications, providing a flexible CMS backend and a performant React frontend framework. The next-sanity npm package makes it easy to connect Sanity with NextJS, allowing developers to quickly build scalable, dynamic websites with excellent performance and content management capabilities.

Sanity CMS

September 10, 2025

Introducing Unified Profiles: One Identity, Every Touchpoint

Today we're launching Unified Profiles — a single, continuously updated identity graph that stitches together every data source your marketing team relies on, from CRM to ad pixels to product events.

Alex Chen

September 10, 2025

How to Build Your First Audience Segment in 5 Minutes

A step-by-step guide to creating a high-intent buyer segment using behavioral signals, firmographic filters, and real-time activation — no SQL required.

Jordan Rivera

September 8, 2025

Real-Time Segmentation Engine: Under the Hood

A deep dive into the architecture that lets MarTech Pulse evaluate audience membership in under 50ms — without polling, batch jobs, or stale data.

Alex Chen

September 5, 2025

Connecting Your Data Warehouse to MarTech Pulse

Learn how to sync your Snowflake, BigQuery, or Redshift tables into MarTech Pulse as profile attributes — with incremental syncs that run every 15 minutes.

Jordan Rivera

September 3, 2025

MarTech Pulse Raises Series B to Accelerate Platform Development

We've raised a $42M Series B led by Benchmark Capital to expand our real-time data infrastructure, grow the team, and launch the enterprise tier in Q1 next year.

Alex Chen

September 1, 2025

How Globex Reduced Customer Acquisition Cost by 40%

Globex's growth team was running 14 separate audience lists across 6 ad platforms. After consolidating into MarTech Pulse, they cut CAC by 40% and recovered 12 hours per week of analyst time.

Jordan Rivera

August 28, 2025

Umbrella Co's Journey to Real-Time Personalization

Umbrella Co's e-commerce team moved from weekly batch personalization to real-time product recommendations — increasing email click-through rates by 28% and average order value by 15%.

Alex Chen

August 20, 2025

Why We Built Signal Lab: Observability as a Product Feature

Signal Lab started as an internal tool for stress-testing our telemetry pipeline. This is the story of why we decided to ship it as a first-class feature — and what we learned building observable-by-default infrastructure.

Alex Chen

August 15, 2025

Setting Up the Vercel Log Drain for Datadog

A step-by-step walkthrough for configuring the Vercel log drain to forward structured JSON logs to Datadog — including trace correlation setup so APM spans link directly to log entries.

Jordan Rivera

August 10, 2025

New: Campaign Attribution Reporting Now Available in Beta

Multi-touch attribution across every channel — email, paid, organic, and in-app — is now available in the MarTech Pulse beta program. Sign up for early access today.

Jordan Rivera

July 22, 2025

Why Sanity Wins Over Traditional CMSes

Tips on how to convince your clients to choose Sanity over a more traditional CMS

Sanity CMS

June 2, 2025