Resources

Guides, case studies, and product news from the MarTech Pulse team.

Supercharge Your Web Development with Sanity and Next.js!

Sanity and NextJS are a powerful combination for building modern web applications, providing a flexible CMS backend and a performant React frontend framework. The next-sanity npm package makes it easy to connect Sanity with NextJS, allowing developers to quickly build scalable, dynamic websites with excellent performance and content management capabilities.

Sanity CMS

Tutorial8 min read

Connecting Your Data Warehouse to MarTech Pulse

Learn how to sync your Snowflake, BigQuery, or Redshift tables into MarTech Pulse as profile attributes — with incremental syncs that run every 15 minutes.

Jordan Rivera

Case Study7 min read

How Globex Reduced Customer Acquisition Cost by 40%

Globex's growth team was running 14 separate audience lists across 6 ad platforms. After consolidating into MarTech Pulse, they cut CAC by 40% and recovered 12 hours per week of analyst time.

Jordan Rivera

Case Study6 min read

Umbrella Co's Journey to Real-Time Personalization

Umbrella Co's e-commerce team moved from weekly batch personalization to real-time product recommendations — increasing email click-through rates by 28% and average order value by 15%.

Alex Chen

Company5 min read

Why We Built Signal Lab: Observability as a Product Feature

Signal Lab started as an internal tool for stress-testing our telemetry pipeline. This is the story of why we decided to ship it as a first-class feature — and what we learned building observable-by-default infrastructure.

Alex Chen

Tutorial6 min read

Setting Up the Vercel Log Drain for Datadog

A step-by-step walkthrough for configuring the Vercel log drain to forward structured JSON logs to Datadog — including trace correlation setup so APM spans link directly to log entries.

Jordan Rivera