Why Next.js Developers Love Sanity
Need help to convince your developer team to build with Sanity.io? Here are some points that may be useful!
Sanity CMS
Guides, case studies, and product news from the MarTech Pulse team.
Need help to convince your developer team to build with Sanity.io? Here are some points that may be useful!
Sanity CMS
Sanity and NextJS are a powerful combination for building modern web applications, providing a flexible CMS backend and a performant React frontend framework. The next-sanity npm package makes it easy to connect Sanity with NextJS, allowing developers to quickly build scalable, dynamic websites with excellent performance and content management capabilities.
Sanity CMS
Today we're launching Unified Profiles — a single, continuously updated identity graph that stitches together every data source your marketing team relies on, from CRM to ad pixels to product events.
Alex Chen
A step-by-step guide to creating a high-intent buyer segment using behavioral signals, firmographic filters, and real-time activation — no SQL required.
Jordan Rivera
A deep dive into the architecture that lets MarTech Pulse evaluate audience membership in under 50ms — without polling, batch jobs, or stale data.
Alex Chen
Learn how to sync your Snowflake, BigQuery, or Redshift tables into MarTech Pulse as profile attributes — with incremental syncs that run every 15 minutes.
Jordan Rivera
We've raised a $42M Series B led by Benchmark Capital to expand our real-time data infrastructure, grow the team, and launch the enterprise tier in Q1 next year.
Alex Chen
Globex's growth team was running 14 separate audience lists across 6 ad platforms. After consolidating into MarTech Pulse, they cut CAC by 40% and recovered 12 hours per week of analyst time.
Jordan Rivera
Umbrella Co's e-commerce team moved from weekly batch personalization to real-time product recommendations — increasing email click-through rates by 28% and average order value by 15%.
Alex Chen
Signal Lab started as an internal tool for stress-testing our telemetry pipeline. This is the story of why we decided to ship it as a first-class feature — and what we learned building observable-by-default infrastructure.
Alex Chen
A step-by-step walkthrough for configuring the Vercel log drain to forward structured JSON logs to Datadog — including trace correlation setup so APM spans link directly to log entries.
Jordan Rivera
Multi-touch attribution across every channel — email, paid, organic, and in-app — is now available in the MarTech Pulse beta program. Sign up for early access today.
Jordan Rivera
Tips on how to convince your clients to choose Sanity over a more traditional CMS
Sanity CMS