Today we're launching Unified Profiles — a single, continuously updated identity graph that stitches together every data source your marketing team relies on.
The Problem with Siloed Identity
Most marketing stacks treat each data source as its own island. Your CRM knows about closed deals. Your ad platform knows about clicks. Your product analytics knows about sessions. None of them talk to each other, and you end up with three different records for the same customer — each missing the context the others have.
How Unified Profiles Works
Every event — a page view, a form submission, an email open, a purchase — is mapped to a canonical profile using a deterministic identity resolution engine. Anonymous events are stitched to known profiles the moment an identifier is observed. The result is a single JSON document per customer that any downstream system can query.
What You Can Build
- Segment on any profile attribute. Use the Segmentation Engine to target users who have a product event within the last 7 days and no email engagement in the last 30.
- Personalize in real-time. Pass the unified profile to your content delivery layer on every request. No batch jobs. No overnight syncs.
- Attribution that actually works. Because every touchpoint is tied to the same profile, you can run multi-touch attribution across channels without a data warehouse join.
Unified Profiles is available to all MarTech Pulse customers starting today. Head to the Connections tab in your workspace to start linking your first source.